Overused words do not work. Instead of relying on words, offer evidence. Offer the compelling stories – the case studies, awards, business growth, achievements – that make those adjectives unnecessary.
Harry Beckwith
Author of Selling the Invisible
I was following an active discussion in linkedin going around asking people "How to sell BI, what content show i write on my web site, etc.," When i read the above, i think i found my answer !!
